If you’re a small business owner that hasn’t yet been introduced to the tangled web of Search Engine Optimization (SEO), it can seem like a daunting and impossible task. You’ll hear phrases such as “Google Algorithm” and might just want to give up. Luckily for the non-SEO-savvy small business owner, there is a free tool that can change your web presence forever.
Traffic Travis (www.traffictravis.com) has both free and paid levels of membership, but for a small business with one website, the free version can definitely get your website on the map and help you understand exactly what’s involved in increasing your SEO rankings. Upon downloading the software, Traffic Travis will open a video tutorial explaining how to navigate the software and begin your first project. Once you enter your website and input the keywords you feel are closest to what people are using to search for you on the web, the software will automatically pull all of your SEO reports and show you where you are on the map.
Here are a few reports that are crucial to keep an eye on:
Under the SEO tab, the first option will be “Rankings.” This shows how close to the top of the search page your website is when people enter your keywords. The closer to “1”, the better. Rankings will also show you where you’ve been in relation to where you are now so you can keep a close eye on how your website is performing.
The Competition tab will show you how many other websites are trying to target the same keywords that you’ve chosen and how likely it is that you will have success on those keywords from “easy” to “very difficult.” To get your website on the map quickly, start targeting mostly “easy” keywords and phrases.
This is where you will see who your competition is on each keyword. Traffic Travis will pull the top performing links from sites around the country on each of your keywords. Spend a little bit of time going through this list and studying your competitors’ webpages for what content they’re using, and then do your best to replicate that style with your own original content. Be sure to use your target keywords in your content, but don’t over-do it. Search engines know when you’re writing duplicate content, so keep it to three mentions per paragraph.